Monday, November 2, 2009

Nokia Siemens Ready for future converge

Barcelona, Spain _ The future of Nokia Siemens Networks announced this week its brand name and logo and held its first media event combined into a signal that the recent merger in the telecommunications world is on track to close in the first quarter.

The merger of the divisions of Nokia and Siemens Networks after the tie-up between the major operators of Alcatel and Lucent and Ericsson and Marconi.

Designated Nokia Siemens CEO Simon Beresford-Wylie, the 3GSM World Congress in Barcelona has announced here that the new company was "a loan of the day" and noted that the combined product portfolio has been shown to customers before last week.

He said the new company will save 1.5 billion euros in 2010, although the operational synergies, and 40 percent, which is implemented by a combination of R & D. Other areas where costs are shaved, markets, rationalization of distribution and marketing functions, consolidated IT systems, and real estate.

He talked about a strategy that will focus on opportunities in the area of mobility and broadband, but that would not be bound by any particular technology, "religion".

"We need religion to lose," he said, noted that the new company would have a portfolio that includes a wide range of wireless technologies like GSM, CDMA and WiMAX.

Open standards are essential for their future product implementations, he said, and suggested that attempts to create a mobile Internet network closed in the past were wrong.

"There is only the internet and I think we understood that exists primarily as an industry. Services and the content [future] from the Internet and we need to understand that Beresford-Wylie said." We are moving from a world where the pace is Telecom, which has an internet connection to the rhythm, "he added.

CEO outlines future trends expected in 2015, with the merged entity to double the number of "connected" users to 5 billion euros. He expects that many of them broadband access has allowed, noting that today there are "still in a world that is narrow band.

Also expects to users in developing countries make the transition to a faster thanks to new broadband technologies like WiMAX. "Broadband in the third world will take decades to happen in the coming years," he suggested.

Commenting on the future of the new corporate logo, Simon Beresford-Wylie said it was the mirror image of dynamism, movement and renewal has been. "As with other recently introduced by the telephone company Alcatel-Lucent merger world uses the logo Nokia Siemens, a wave-shaped and purple, yellow, in this case (Alcatel-Lucent, and everything is purple).

However, the similarities end there, according to Beresford-Wylie, who suggested that the same for both companies and the proximity of cultures in Europe, there is a better choice of companies from Europe and the United States to the United States.

In a separate interview with the database, Stephan Scholz, chief-designate of the research, technology and platforms of Nokia Siemens Networks, said the new company would be equal to R & D spending huge resources to traditional technologies such as WiMAX mobile networks .

Access technologies Scholz designated as one of five key areas, which would be the new company when it is instructed to concentrate. The other four areas of R & D were the major network operators next generation of ID effective management, applications and IMS OSS / BSS software for mobile and fixed networks.

While on a longer-term initiative to create a modular software for OSS / BSS functions is essential and what was needed for an industry standard by Scholz, designated as one of the first projects is likely to start at the top of the search.

He spoke of his surprise at the magnitude of the current Nokia OSS / BSS platform for mobile networks, is "a lot more than I knew. Scholz, who has worked for the development of the carrier in Siemens, the platform can be adjusted so that it can also be used for fixed and converged networks in the future.

The search for the others, concentrates have been proposed for Carrier Ethernet aggregation, and a single database for customer information, the municipality will be used regardless of application or service.

The 50/50 joint venture is likely to have six companies when you start: Radio Access, Service Core and Applications, Operation Support Systems, Broadband Access, IP / Transport and Services.

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